Influencer and content creator Alix Earle, with over 10 million combined followers on TikTok and Instagram, has elevated the brunch experience in South Beach into something far beyond just food. Every weekend, her social media posts inspire thousands of followers to discover the trendiest places to enjoy a chic breakfast in Miami.
From Pura Vida to The Deck at Island Gardens, Alix showcases the most Instagrammable spots to indulge in eggs benedict, viral smoothies, and bottomless mimosas. What was once just a Sunday tradition is now part of the visual lifestyle universe that Alix embodies.
Alix Favorite Hotspots
Among her go-to brunch locations are:
- Pura Vida: With its laid-back vibe, neutral tones, and healthy menu, this spot frequently appears in her “Get Ready With Me” videos.
- Swan: Owned by David Grutman and Pharrell, this restaurant is perfect for stylish brunches with friends, eye-catching cocktails, and glam outfits.
- The Deck at Island Gardens: Offering stunning ocean views and an elegant aesthetic, it’s the ideal place for capturing TikTok-worthy content.
These venues provide more than great food—they offer the perfect backdrops for photos, stories, and vlogs. Fans often recreate her outfits and even copy her exact food orders, thanks to the level of detail Alix shares in her content.
You might be interested: Karen Wazen: The Sustainable Luxury Setting Trends in Miami
Influence That Goes Beyond the Screen
Alix Earle’s brunch clips have become a category of their own within her content. Thousands of young people search for “where to brunch like Alix” in Miami, and it’s common to see reels with captions like “inspired by @alixearle.”
Her influence is so strong that some South Beach restaurants have reported increased foot traffic after being featured in her videos.
Fashion brands, skincare companies, and restaurants have all sought her out for collaborations, recognizing that her authenticity is key to connecting with the Gen Z audience. For Alix, brunch is just an excuse to showcase fashion, positive vibes, and an aspirational lifestyle that millions want to emulate.
Note by Danna Piñera